PEPE JEANS | Page 23

In 1973, in London, three brothers of Indian origin ran a clothing stall every weekend at Portobello Road Market. Thus, Arun, Nitin, and Milan Shah started Pepe Jeans. They expanded their business and opened their first store on Carnaby Street, and in the 1980s, they went beyond the borders of Great Britain, opening doors in countries such as Italy, Spain, Switzerland, and Portugal. Gradually, Pepe Jeans became a well-known and preferred brand in Asia and Latin America.

Today, the brand has stores in 60 countries, and its head office is located in the Spanish city of Sant Feliu de Lobregat.