LIU JO | Page 20

The history of the brand Liu Jo began one summer when one of its founders, Marco Marchi, was 16 years old. Then he met his first love, Louisa, whom he affectionately called Liu. She answered him with the gentle Jo. Although their relationship remains only a summer memory, it inspired the name of the brand founded by Marco and his brother Vannis under the Italian sun of Capri in 1995.

The brand, which began behind the doors of a small textile workshop, is quickly establishing itself in the fashion industry. Over the years, Liu Jo has expanded its operations, offering its customers diverse collections of clothing, shoes, underwear, accessories, and beachwear.

With the development of the business and the collaboration with famous personalities such as Kate Moss, the brand became a top one, synonymous with refinement and femininity.