ICEBERG | Page 5

Under the rays of the Italian sun in 1974, Silvano Gerani and Giuliana Marchini created the premium Iceberg brand.

Initially, the brand focused its work on a collection of sweaters, but very soon it began to offer sportswear and, a little later, jeans and leather clothing. Business boomed, and before long, stars such as Pamela Anderson, Paris Hilton, Andy Warhol, Carla Fracci, Vivienne Westwood, and Luciano Benetton were wearing Iceberg.

The headquarters of the luxury brand are located in San Giovanni, Italy, and the founders' son, Paolo Gerani, is currently the creative director and manager of the company.

Iceberg reflects American pop art, constantly modernizing its vision. In this way, it has become a brand offering a wide range of clothing, accessories, children's clothing, watches, water products, and even exclusive mineral waters.