YAMAMAY

In 2001, the Yamamay brand was created in one of the world's fashion capitals, Milan. The founder is Gianluigi Cimino, who believes that he can contribute to developing the global lingerie market. He asks his family to start a business adventure together. Thus, at the head of the brand are Gianluigi's father, Luciano Cimino, an important figure in the Original Marines brand, his daughter Barbara, who will create the brand's Yamacademy corporate school, and her husband, Francesco Pinto.

The brand aims to "enter the heart of every Yamamay woman" by offering a variety of underwear, swimwear, pyjamas, cosmetics, and accessories. As the business expanded, the brand began to offer men's products.